Data-Driven Decision Making

A McKinsey Global Institute study found that data-driven organisations are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable. Yet most leaders still rely on intuition over evidence. This executive programme bridges the gap between data and decisions: covering data literacy for leaders, statistical thinking (correlation vs causation, sampling, significance), framework-driven decision models (decision trees, cost-benefit analysis, scenario planning), data visualisation interpretation, and building a data-driven organisational culture. Participants bring a real strategic decision they are facing and leave with a data-driven decision brief ready for executive presentation.

McKinsey found data-driven organisations are 23x more likely to acquire customers and 19x more likely to be profitable. Yet most leaders still decide on gut feeling. This programme gives you the frameworks to replace intuition with evidence — without needing to become a data scientist.