Marketing, Sales & Customer Experience
Training Program
In-Person
Open
Content Marketing and Persuasive Messaging
Write clear and persuasive marketing content that supports the brand and converts audiences into customers.
Riyadh, Saudi Arabia
3 days
21 hrs
Riyadh, Saudi Arabia
ar
/ 20 seats
Overview
Content marketing generates 3 times as many leads as outbound marketing and costs 62% less (Demand Metric). Yet most organisations produce content that nobody reads. This programme teaches the art and science of content marketing and persuasive messaging. Covering content strategy development, brand voice and messaging frameworks, copywriting techniques (AIDA, PAS, FAB), storytelling for brands, content formats (blog posts, whitepapers, video scripts, social media), SEO content writing, content distribution strategies, and content performance measurement. Participants build a content marketing plan with 10+ pieces of ready-to-publish content for their brand.
Course Objectives
- Develop a content marketing strategy aligned with brand and business goals.
- Apply copywriting frameworks: AIDA, PAS, FAB.
- Write persuasive content across formats: blogs, social, video, email.
- Craft brand stories that resonate with target audiences.
- Optimise content for SEO and search visibility.
- Measure content performance and iterate.
Requirements
- No marketing background required. Good writing skills are helpful.
Why This Course?
3x More Leads, 62% Less Cost. Content Marketing Works.
Content marketing generates 3x leads at 62% less cost than outbound. But only if the content is strategic, persuasive, and well-distributed. This programme teaches you to create content that audiences actually want to read — and that converts them into customers.
Course Value
Copywriting Mastery
Master AIDA, PAS, and FAB frameworks to write copy that grabs attention, builds desire, and drives action.
Brand Storytelling
Craft brand stories that create emotional connections with audiences and differentiate you from competitors.
SEO Content
Write content that ranks on search engines — keyword research, on-page optimisation, and search intent matching.
Content Distribution
Build editorial calendars and distribution strategies that ensure your content reaches the right audience at the right time.
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