Programming & Technology Training Program In-Person Open

Digital Product Management

Turn ideas into scalable digital products through market analysis, user research, requirements, and product roadmaps.

Singapore, Singapore

3 days 21 hrs Singapore, Singapore ar / 20 seats

Overview

Digital product management is one of the fastest-growing roles globally, with LinkedIn naming it a top 10 emerging job for three consecutive years. This programme equips current and aspiring product managers with the frameworks and tools to build successful digital products. Covering product lifecycle (discovery, delivery, growth), market and competitive analysis, user research and personas, product vision and strategy, requirements writing (user stories, acceptance criteria), prioritisation frameworks (RICE, MoSCoW, Kano), agile delivery with Scrum, product metrics (AARRR, North Star), and stakeholder management. Participants develop a product brief and roadmap for a digital product idea.

Course Objectives

Apply the digital product lifecycle from discovery to delivery to growth.
Conduct market analysis, competitive research, and user interviews.
Write clear product requirements: user stories, acceptance criteria.
Use prioritisation frameworks: RICE, MoSCoW, Kano Model.
Define product metrics: AARRR funnel, North Star metric, retention.
Build a product roadmap and manage stakeholder expectations.

Requirements

No technical background required. Suitable for product, project, and business professionals.

Why This Course?

Top 10 Emerging Job. Are You Ready for It?

LinkedIn named product management a top 10 emerging job for 3 consecutive years. It is the role that bridges business, technology, and user experience. This programme gives you the frameworks, tools, and practice to manage digital products that users love and businesses profit from.

Course Value

Discovery & Research

Conduct market analysis, competitive research, and user interviews to validate product ideas before building.

Requirements & Prioritisation

Write clear user stories and use RICE, MoSCoW, and Kano frameworks to prioritise features that deliver maximum value.

Product Metrics

Define AARRR funnel metrics and a North Star metric to measure product success and guide growth decisions.

Roadmap & Stakeholders

Build a product roadmap that aligns stakeholders and communicates vision, priorities, and timelines clearly.

Back to Courses

$2,000

Registration Fee

Venue Singapore Innovation Centre

Address One-North, Singapore

View on Map Download Brochure

Limited to 20 participants.

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