Prompt Engineering and AI Tooling
Master the art and science of prompt engineering — crafting effective prompts, producing accurate outputs, and integrating AI tools into daily work across marketing, technology, and operations.
Overview
Course Objectives
- Apply Chain-of-Thought, Few-Shot, and ReAct prompting frameworks to complex tasks.
- Design structured output prompts (JSON, XML, Markdown) for reliable AI responses.
- Build prompt chains for multi-step workflows requiring sequential AI calls.
- Evaluate and compare AI tools (ChatGPT, Claude, Gemini, Copilot, Midjourney) for specific use cases.
- Create a tested personal prompt library with at least 25 reusable prompts.
Requirements
- Basic familiarity with ChatGPT or similar AI tools. No coding required for the prompting track.
- Developers should bring laptops with Python environment for the API track.
- Marketing and operations participants should bring laptops with browser access.
Why This Course?
Prompt Engineering Is the Coding Language of the AI Era
Course Value
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