Marketing, Sales & Customer Experience Training Program In-Person Open

Integrated Digital Marketing

Build integrated digital campaigns covering content, paid ads, email, SEO, social media, analytics, and optimisation.

Dubai, UAE

4 days 28 hrs Dubai, UAE ar / 20 seats

Overview

Global digital ad spending reached $601 billion in 2023 and is projected to hit $870 billion by 2026. Yet 45% of marketing budgets are wasted on campaigns that do not reach the right audience. This programme teaches professionals how to build integrated digital marketing campaigns that deliver measurable ROI. Covering digital marketing strategy, content marketing, SEO and SEM, paid advertising (Google Ads, Meta Ads), email marketing and automation, social media marketing, marketing analytics (Google Analytics 4, conversion tracking), A/B testing, and campaign optimisation. Participants build a complete integrated campaign plan for their own product or service.

Course Objectives

Develop a digital marketing strategy aligned with business goals.
Create content marketing plans and editorial calendars.
Run paid campaigns on Google Ads and Meta Ads platforms.
Implement email marketing automation workflows.
Use Google Analytics 4 to track and optimise campaign performance.
Conduct A/B testing to improve conversion rates.

Requirements

No marketing background required. Basic digital literacy is sufficient.

Why This Course?

45% of Marketing Budget Is Wasted. Stop the Waste.

Digital ad spending is $601B globally, but 45% is wasted on poorly targeted campaigns. This programme teaches you to build integrated campaigns where every dirham, riyal, or dollar is tracked, measured, and optimised for ROI.

Course Value

Strategy & Content

Build a digital marketing strategy with content calendars, SEO foundations, and customer journey mapping.

Paid Advertising

Run profitable campaigns on Google Ads and Meta Ads with precise audience targeting and budget optimisation.

Email & Automation

Build email automation workflows that nurture leads and convert subscribers into customers on autopilot.

Analytics & Optimisation

Use GA4, conversion tracking, and A/B testing to measure and optimise every campaign for maximum ROI.

Back to Courses

$1,600

Registration Fee

Venue Dubai Media City Training Centre

Address Dubai Media City, Dubai

View on Map Download Brochure

Limited to 20 participants.

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