Social Media Management
Marketing, Sales & Customer Experience Training Program In-Person Open

Social Media Management

Plan and manage content, campaigns, engagement, and performance across social media platforms professionally.

Doha, Qatar
3 days 21 hrs Doha, Qatar ar / 20 seats

Overview

Social media users worldwide reached 5.04 billion in 2023 — 62% of the global population. Organisations that manage social media strategically see 2.7x higher brand awareness and 3.1x higher lead generation. This programme teaches professional social media management: platform-specific strategies (Instagram, LinkedIn, TikTok, X, YouTube), content planning and creation, community management, social listening, influencer collaboration, paid social campaigns, crisis management, and social media analytics. Participants build a 30-day social media content calendar and management plan for their brand.

Course Objectives

  • Develop platform-specific strategies for Instagram, LinkedIn, TikTok, X, and YouTube.
  • Create engaging content calendars with diverse formats.
  • Manage online communities and respond to engagement professionally.
  • Apply social listening tools to monitor brand sentiment.
  • Collaborate with influencers and manage paid social campaigns.
  • Measure social media performance with platform analytics.

Requirements

  • Familiarity with social media platforms. No marketing background required.

Why This Course?

5 Billion Users. Is Your Brand There?

5 billion people use social media — 62% of humanity. Strategic social media management delivers 2.7x brand awareness and 3.1x lead generation. This programme teaches you to manage social media like a professional — not just post, but plan, engage, measure, and grow.

Course Value

Platform Strategies
Master the unique algorithms, content formats, and audience expectations of each major social platform.
Community Management
Build and nurture online communities — responding to engagement, managing conversations, and fostering brand loyalty.
Social Listening
Monitor brand mentions, sentiment, and trends across social media to inform strategy and catch issues early.
Social Analytics
Measure reach, engagement, conversion, and ROI across platforms with native and third-party analytics tools.
$1,300
Registration Fee
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Venue Doha Social Media Hub
Address Doha, Qatar
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Limited to 20 participants.
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