Applied Omotenashi: Engineering the Customer Experience the Japanese Way
Transform Omotenashi from a philosophy into a measurable service design tool — anticipation metrics, training models, and a field experience staying overnight in an authentic Japanese Ryokan.
Overview
Program Objectives
- Understand the Omotenashi philosophy and its seven design principles.
- Map customer journey touchpoints for anticipatory service opportunities.
- Design an Omotenashi-based service transformation plan.
Requirements
- Hospitality directors, service design leads, customer experience managers, and tourism sector executives.
Why This Program?
Omotenashi Is Not Customer Service — It Is Anticipation Engineering.
Five days in Kyoto: seven design principles, touchpoint mapping, overnight Ryokan immersion, and a service transformation plan.
Gulf hospitality and tourism sectors compete on experience. Omotenashi gives you a measurable anticipatory service framework — not slogans.
Japan invented Omotenashi — 200-year-old Ryokan traditions codified into seven design principles studied worldwide.
Five days: philosophy, touchpoint mapping, overnight Ryokan stay, training model, and transformation plan design.
Program Value
Learning Journey
Nomination Eligibility
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